Newbury Street is known for high fashion, but in 2026, the real luxury is what you wear underneath. Intimissimi has solidified its place as the premier destination for Italian-designed lingerie, bringing a touch of Verona to the heart of Boston.
Located at 201 Newbury St, this boutique has become the “go-to” for Bostonians who prioritize premium natural fibers like silk and cashmere. It’s the perfect stop for anyone looking to upgrade their daily essentials with pieces that feel as good as they look.
• The Silk Standard: Intimissimi is famous for its 100% silk collection. Whether it’s a Silk Lace Slip or a delicate camisole, these pieces are the ultimate “Boston cheat code” for layering under winter coats or wearing as chic summer evening wear.
• The Perfect Fit: Beyond the aesthetics, the Newbury Street location offers expert bra-fitting services. From the natural lift of the Sofia Balconette to the everyday comfort of the Emma Silk Triangle Bra, they cater to every silhouette with specialized Italian craftsmanship.
• Knitwear & Loungewear: It’s not just about lingerie. The store features an extensive line of ultralight cashmere and modal knitwear, perfect for that “refined, effortless” look while grabbing coffee at a nearby cafe.
Shop the Italian Collection Online
Can’t make it down to the Back Bay today? You can browse the entire 2026 collection including their famous “buy 3 get 1 free” panty deals and exclusive silk arrivals from home. Secure your favorite pieces and take advantage of free in-store returns directly through our link: [Shop Now].
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