Strolling down Newbury Street with an iced coffee in hand is a Boston rite of passage. Spanning eight blocks of historic brownstones, it is easily the most iconic shopping destination in Massachusetts. But with hundreds of stores to choose from, where do you start?
Whether you’re planning a weekend trip to the Back Bay or just want to upgrade your wardrobe from the comfort of your couch, here are 6 incredible brands that anchor the Newbury Street shopping experience and exactly where to shop them!
1. ANINE BING
* 📍 Find them on Newbury: 114 Newbury St.
If your aesthetic is “effortlessly cool off-duty model,” this is your first stop. ANINE BING brings a perfect blend of edgy, Los Angeles rock-n-roll flair and Scandinavian simplicity right to the heart of Boston. Their statement blazers and vintage-inspired graphic tees are investment pieces you’ll wear forever.
* Shop Local: Step into their gorgeous, minimalist Boston boutique for a personalized styling experience.
* Shop Online: 👉 [Click Here to Shop ANINE BING on People Globally!]
2. COS
* 📍 Find them on Newbury: 138 Newbury St.
Looking for high-end, architectural silhouettes without the runway price tags? COS (which stands for Collection of Style) is the master of modern, functional design. Their Newbury Street location is a multi-level dream of elevated basics, crisp tailoring, and the perfect oversized knitwear.
* Shop Local: Browse their curated racks just a few blocks down from the Public Garden.
* Shop Online: 👉 [Click Here to Shop COS on People Globally!]
3. rag & bone
* 📍 Find them on Newbury: 111 Newbury St.
Nobody does denim quite like rag & bone. Fusing English heritage with New York urban style, this brand has mastered the art of looking sharp but feeling incredibly comfortable. From their legendary jeans to their perfectly crafted ankle boots, this is everyday luxury at its finest.
* Shop Local: Head into their moody, industrial-chic Newbury storefront to find your perfect denim fit.
* Shop Online: 👉 [Click Here to Shop rag & bone on People Globally!]
4. marimekko
* 📍 Find them on Newbury: 140 Newbury St.
Ready to inject some serious joy into your closet and home? This iconic Finnish design house is famous worldwide for its bold colors, striking original prints, and unmistakable poppy patterns. The Newbury Street boutique is a vibrant pop of color that will instantly brighten your day.
* Shop Local: Shop their signature dresses, bags, and vibrant home decor right on the street.
* Shop Online: 👉 [Click Here to Shop marimekko on People Globally!]
5. Intimissimi
* 📍 Find them on Newbury: 201 Newbury St.
Italian luxury lingerie doesn’t have to require a flight to Milan. Intimissimi specializes in gorgeous, high-quality silk, lace, and everyday intimates that feel incredibly romantic but are designed for real life.
* Shop Local: Visit their standalone boutique for a custom fitting and a taste of Italian luxury.
* Shop Online: 👉 [Click Here to Shop Intimissimi on People Globally!]
6. UNIQLO
* 📍 Find them on Newbury: 341 Newbury St.
We can’t talk about a Boston haul without mentioning the ultimate spot for high-tech basics! Located closer to the Mass Ave end of Newbury, UNIQLO’s massive multi-floor space is where Bostonians go to stock up on HEATTECH for the winter, AIRism for the summer, and the viral crossbody bags that everyone is obsessed with.
* Shop Local: Get lost in their massive, bright Boston flagship store.
* Shop Online: 👉 [Click Here to Shop UNIQLO on People Globally!]
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