Every city has a soundtrack. In Massachusetts, mine right now is “She Don’t Need to Know” by The Kid LAROI — and no, it’s not for the reasons people might assume.

I’m not playing it because of the drama in the lyrics. I’m playing it because of the mentality underneath the record.

While most people in this state are asleep, I’m up at 3AM DoorDashing water, building websites, writing hundreds of articles, launching brands, managing media pages, and laying bricks for something most people can’t even see yet. I don’t wake up to alarms — I wake up to purpose.

That song represents discipline in the presence of temptation. It’s about knowing distractions exist, knowing attention is around, knowing access is real — and still choosing to stay locked in. The real message isn’t secrecy. It’s focus. It’s telling the world, “I can’t get caught up right now.”

Being a media company owner isn’t glamorous behind the scenes. It’s isolation. It’s sacrifice. It’s missing out. It’s choosing long nights over short-term pleasure. It’s building quietly while people doubt loudly. And in a city where status, money, and perception run everything, moving in silence becomes survival.

When I look around Massachusetts, I see fast money, family money, and trust-fund comfort everywhere. But I also see complacency. I see people dating potential they didn’t build. I see people chasing lifestyles they didn’t earn. Meanwhile, I’m chasing infrastructure, ownership, and legacy.

“She Don’t Need to Know” plays in my headphones while I work because it reminds me:

Not everyone deserves access to my future.

Not everyone needs to understand my grind.

Not everyone gets to see the blueprint before it’s finished.

This isn’t a city where people cheer for you while you’re building.

This is a city where they wait to see if you fail first.

So I work.

I stay quiet.

I build.

And I let the results make the noise later.

Massachusetts hears the song.

I hear the message.