Gucci has released a striking new short film, “The Tiger,” directed by Spike Jonze and Halina Reijn, blending fashion and storytelling in a way only the luxury brand can.
The 30-minute film stars Demi Moore as Barbara Gucci, the matriarch of a fictional family, who hosts a birthday dinner that quickly turns chaotic and surreal. The story offers a sharp, satirical look at family dynamics, power struggles, and reputation, while featuring bold pieces from Gucci’s latest “La Famiglia” collection.
Premiered on September 23, 2025, the film has already drawn attention for its unusual mix of humor, tension, and fashion-forward visuals. It’s a cinematic experience that challenges traditional narratives, using both style and storytelling to captivate viewers.
🎬 Watch the full short film on YouTube (Click Link)
“The Tiger” demonstrates how luxury fashion can go beyond clothing to become a form of narrative art, offering audiences an experience that’s both visually stunning and thought-provoking.

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