Emma Chamberlain has always been known for her vulnerability, wit, and unmatched creativity — and her latest video titled “i baked myself a cake so i wouldn’t cry on my birthday” is a heartfelt example of that.

In the video, Emma opens up about how she doesn’t really celebrate her birthday. It’s not her favorite day, and as she puts it, it tends to put her in “a mood.” But rather than pretending to be excited or forcing a celebration, she does something quietly powerful — she bakes herself a cake.

What follows is one of the most honest, comforting, and beautifully mundane pieces of content we’ve seen from her. No parties. No glam. Just Emma in her kitchen, talking about emotions, life, and why sometimes the simplest acts of self-care — like baking a cake — can be the most healing.

There’s something incredibly relatable in her message: that birthdays don’t have to be a big deal, and that showing up for yourself in small ways can still be meaningful. It’s raw, real, and just the kind of content that makes you feel seen.

Emma reminds us that it’s okay to not feel joyful on your birthday — and that doing something kind for yourself, even if it’s baking alone at home, is more than enough.

🌍 Watch the video now on People Globally and feel a little more human.

Feeling inspired by Emma’s wholesome birthday energy? 🎂💛

Whether you’re baking solo, creating a cozy vibe, or just showing yourself some love — Target has everything to make your space and spirit feel right.

🧁 Shop baking essentials, cozy loungewear, candles, and more:

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Because sometimes, the best celebrations are quiet — and full of frosting.